Walkden Privacy Policy

Data We Gather

We gather and manage various types of personal data, including:

How We Utilize Your Data

Your personal information is used for these purposes:

• Service Provision and Fulfillment:
  • Handling your vehicle rental reservations and contractual agreements. Confirming your identification and ensuring compliance with our rental criteria. Coordinating the pickup and return procedures for your vehicle. Processing transactions, including payment processing and managing deposits and applicable fees.
• Client Communication (Legitimate Interest/Contractual Obligations):
  • Issuing booking confirmations, updates, and essential rental details. Addressing your questions and offering customer assistance. Informing you about modifications to our services or policies.
• Marketing Permissions and Legitimate Interest:
  • We send promotional offers, newsletters, and service updates based on your consent or our legitimate interests. You can opt out whenever you choose.
• Service Enhancement for Our Customers:
  • Assessing website traffic to refine user experience and operational efficiency. Conducting research to improve our vehicle selection and service offerings.
• Regulatory Adherence (Legal Responsibilities):
  • Adhering to local laws, regulations, and tax obligations. Safeguarding against fraud and maintaining secure services. Addressing disputes and upholding our terms and conditions.

Information Exchange

Sharing Your Information

• Car Hire Partnerships: We collaborate with third-party companies, including payment processors and IT support, to facilitate our services. These partners are required to safeguard your data.

We do not share your personal information with third-party marketers.

Data Protection

We employ a range of technical and organizational strategies to safeguard your personal information from unauthorized access, modification, disclosure, or deletion. This includes the use of encryption, stringent access controls, secure server environments, and routine security evaluations. Nonetheless, it is important to recognize that no method of online communication or electronic storage is entirely foolproof.

Data Retention Practices

We keep your personal information only as long as required to achieve the reasons it was gathered, such as complying with legal obligations, accounting practices, or reporting standards. The duration for which data is held depends on the specific type of information and the circumstances surrounding its use.

Your Rights in Walkden

Your Rights Under UK Data Protection Law

• Accessing Your Personal Information: Obtain a copy of your personal information we retain.

For assistance with your rights, please reach out to us below.

Cookies and Tracking Tools

Our website utilizes cookies and similar technologies to improve your browsing experience, assess site traffic, and customize content. You can adjust your cookie preferences directly in your browser settings to align with your privacy preferences.

8. Updates to Policy

This Privacy Policy may be revised from time to time to incorporate changes in our operational practices or legal obligations. Any updates will be reflected on this page along with a new "Last Updated" date. We recommend reviewing this policy periodically to stay informed about our privacy practices.

Contact Walkden Car Hire

For inquiries regarding our Privacy Policy or data practices, please reach out: